CORE by JSI launched in February 2019, is a first-of-its-kind concept store in India that brings to life luxurious everyday wear, using nothing but the best fabrics sourced from across India. Located at The Collonnade at Leela Palace Bangalore, the brand strives at providing its future clientele an array of apparel which showcase clean lines, crisp cuts with minimalistic aesthetics; all by using eco-friendly fabrics that are transformed into finely tailored collections.
The idea for ‘CORE by JSI’ was conceptualized by Founder & CEO, Jyoti Sachdev Iyer, who along with her daughter Co-Founder & Creative Director Sayesha Sachdev, developed an innovative model unlike any fashion brand in India. The mother-daughter duo believes in keeping in mind the brand philosophy ‘Less is more’.
The brand primarily focuses on using a careful selection of various fabrics made from natural or recycled fibres, to create a stunning array of quality clothing at affordable prices, fit for every & any occasion. All the textiles used are sourced from verified and eco-supported organisations across the world.
Our aim is to change the way people perceive slow fashion, making it accessible, wearable & affordable.