THE clean lines and relaxed cuts of Core by JSI, Jyoti Sachdev Iyer’s new label, are a far cry from the draped silhouettes and embellished outfits of the designer’s eponymous bridal and occasion wear line. But with her daughter, Sayesha Sachdev also at the helm, it is an easy transition for the designer. The co-founder and creative director, Sayesha, who also has her own sustainable wear brand, SY:SH The Design House, brings a fresh and young perspective to the table, that is the perfect balance between the sensibilities of the two creative minds.
“One day, my mum asked me where I saw her brand and how I saw it grow. My response was ‘less is more.’ I wanted CORE by JSI to be her ideologies brought to life for a different market. I jumped at the opportunity to carry her legacy forward whilst creating designs I resonated with most,” begins Sayesha, who has worked with names like Dolce & Gabbana, Lanvin Paris and Alexander McQueen.
The minimal aesthetic is not the only quality that sets Core apart. The mother-daughter duo creates garments from natural fibres like aloe vera, rose petal, bamboo, eucalyptus and recycled cotton. “Aloe vera was extremely interesting to work with. While learning about the fibre, I fell more and more in love with the magic these textiles could create and how they had little damage on the environment,” says Sayesha. Easy dresses and roomy tops aside, the collection also includes fitted jackets and trousers for men and women. A key feature is the use of eco-friendly vegan striped prints on banana crepe blazers and pants.
Located at The Collonade, the store is a major draw by itself. Jyoti and Sayesha’s shared love for art saw them working with Gaurav Sareen, founder of Choreography of Spaces to turn the shop into an art exhibit, instead of hanging art on the walls or placing it on counters. The space is fitted with large fabric installations. Almost opaque, the black, grey and white textiles interact with light to create a dreamy effect. While the store is well located, access to their clothes got a lot more easier with the launch of the e-boutique, corebyjsi.com, slated for today. And though experimenting with new natural fibres is still on the agenda, Sayesha is also planning on releasing a swimwear line made from ocean waste in 2020.