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Stay Haute for the Summer: CORE by JSI

When the mercury levels are rising, it’s time to play with some fun silhouettes and bright colours. Ace the summers with strappy, breezy, effortless cotton dresses and have your Marilyn Monroe moment. Revel in comfortable casual clothing while looking chic. RITZ Magazine speaks to fashion designers on what’s trending this summer and how you can make heads turn with psychedelic prints or solids on off-shouldered, zig-zag or slip dresses that make people go – “OMG, where’d you get that?” all the time. Here’s a lowdown on how can you look and feel perfect in the sun-basking days of summer ahead. CORE by JSI – “With summer setting in, it’s time for a wardrobe check. Shades of beige are definitely going...

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Aloe, rose, or banana fabrics? Wear your love for nature on your sleeve this summer

What would you choose to wear this season? A jersey woven in cool aloe, a tuxedo made of banana fibre, a blouse spun out of rose petals or a jacket interlaced with eucalyptus? Meet Jyoti Sachdev Iyer and Sayesha Sachdev, the founders of Core by JSI, who believe in a minimalist approach to fashion, and have created luxurious everyday wear, using nothing but the most innovative fabrics sourced from across India. As advocates of ‘slow fashion’, which is the art of designing, creating, and buying garments for quality and longevity despite slower production schedules, the mother-daughter duo has worked tirelessly to capture the spirit of the movement that also believes in fair wages, lower carbon footprints, and zero waste.  Core...

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Core by JSI uses textiles made from aloe vera, rose petal and eucalyptus

THE clean lines and relaxed cuts of Core by JSI, Jyoti Sachdev Iyer’s new label, are a far cry from the draped silhouettes and embellished outfits of the designer’s eponymous bridal and occasion wear line. But with her daughter, Sayesha Sachdev also at the helm, it is an easy transition for the designer. The co-founder and creative director, Sayesha, who also has her own sustainable wear brand, SY:SH The Design House, brings a fresh and young perspective to the table, that is the perfect balance between the sensibilities of the two creative minds.  A model in an ensemble from the collection “One day, my mum asked me where I saw her brand and how I saw it grow. My response was ‘less...

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Aloe Vera and Banana Crepe Clothes from Core by JSL

Designers Jyoti and Sayesha Sachdev who recently launched their organic clothing brand, Core by JSI, in Bengaluru, debuted the label’s summer range of apparel infused with aloe vera, banana crepe and poppy cotton, reported thehindu.com. The collection that comprises flowy dresses, trousers, jumpsuits and skirts comes on the occasion of Jyoti Sachdeva’s own brand JSI completing 20 years. The fabrics for Core are sourced from vendors across Delhi and Kolkata, and they’re “eco-verified”. The dyes for their prints are organic too. The report quoted Sayesha Sachdeva on the inherent features of aloe vera: “Every time an infused garment is worn, aloe helps keep the skin cool,” and added that these capsules are microscopic, airtight and waterproof. Aloe vera is naturally...

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Eucalyptus on your sleeve: Core by JSI’s organic clothing line

We’ve read about experiments with hemp fabric, worn light-weight milk apparel and are well-versed with veggie dyes taking the fashion industry by storm. And with India’s textile industry leading the way when it comes to the global eco-fibre market, it’s no surprise that designers here are experimenting with natural fibres more than ever before. And the latest to join the bandwagon is the mother-daughter designer duo — Jyoti and Sayesha Sachdev — who recently launched their organic clothing brand, Core by JSI, in Bengaluru. Just in time for the summer, pick from a range of apparel infused with aloe vera, banana crepe and poppy cotton. All things aloe Taking me through the crafting process, Sayesha says working with these fibres...

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